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Ride, Rope, Run, Rodeo 4 Ronnie
Rodeo 4 Ronnie is a movement to encourage everyone in our industry to "Smile Always" as Ronnie Kay always did and remember every blessing along the way. Ronnie brought so many people together both in life and in her passing. We want to use her memory to remind everyone to live every moment to its fullest and enjoy every blessing no matter how big or small.
Why Should I Wear R4R?
In wearing the R4R brand you represent a program that is designed to give back to the industry, horse community, and rodeo families in similar situations as our family encountered. During our time of loss and through the worse days of our lives the rodeo community shined and supported our broken family in so many ways. R4R is designed to give back and remind everyone to "Smile Always" as our precious little girl did every day.
R4R products and events are all non-profit and design to give back to families/children facing their darkest days, just as this community so graciously did for our family.
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All proceeds go towards annual scholarships or families in need.
